Optimum Coal has the vision to become the country’s benchmark South African owned and controlled coal mining and exploration group. The mission of Optimum Coal is to be a commercially prosperous mining and exploration group, supplying the needs of local and international coal consumers.

Optimum Coal sets a sterling example of real broad-based black economic empowerment. Not only is Optimum Coal majority black owned, but is a highly successful South African coal mining company with operational control also being in black hands. Optimum Coal brought about true broad-based empowerment by the fact that a large portion of the company’s shares are owned by its employees and the local community, with extensive social investment and enterprise development programmes being rolled out on a daily basis.

Optimum Coal successfully provides coal to Eskom, other local companies and to the export market - proof that true broad-based BEE can work and can benefit our nation. Optimum Coal is a true leader in the coal industry.

Optimum Values:

• Empowerment - Optimum Coal is an organisation built on transparency and a true desire to harness the talent of its people without prejudice 
• Integrity - Optimum Coal values loyalty and trust while honouring interests and undertakings made to others 
• Care - Optimum Coal places a high premium on the wellness and safety of its people and the communities it operates in
• Respect - Optimum Coal values diversity and harness the value of quality relationships 
• Purpose-driven - Optimum Coal is driven by achievement of clear business and people goals 
• Simplicity - Optimum Coal embraces an approach of keeping business clean and simple
• Accountability - Optimum Coal people are accountable for decisions taken and delivery of agreed undertakings